Several products. One key. One agent.
First100 lets a founder who runs more than one product keep a separate brand for each: its own profile, social accounts, posts, tracked links, Search Console and outreach mailbox. One API key works across all of them, and the agent picks a brand by name. Starter covers 2 brands and Pro covers 5.
What is kept separate for each brand?
The brand profile (audience, tone, pillars, banned topics, posting hours, auto-publish), connected social accounts, posts and the queue, tracked links and the funnel, Google Search Console, competitor watch, product updates and the outreach mailbox.
Plan allowances such as posts, audits and emails are shared across the account, so one busy product can use what a quiet one does not.
How does the agent know which brand I mean?
Every tool takes a brand name or id. Say "schedule this for Beta" and the post goes to Beta. Without a name, the key's default brand is used: the one the key was created on.
Agents are told to call list_brands first and, when there is more than one brand, to ask which brand before publishing anything. Browser sign-in for claude.ai or ChatGPT asks which brand to default to.
What happens to extra brands after a downgrade?
The oldest brands inside the new allowance keep working. Newer ones are locked, not deleted: tools refuse to act on them, their due posts fail with a message saying why, and the dashboard shows a banner. Upgrading again unlocks them.
Can I delete a brand?
Yes, from the dashboard. Deleting a brand removes its connections, posts, tracked links, keys, connector tokens and Search Console grant. The first brand on the account cannot be deleted.
How much does it cost?
Brands per plan: 1 on the week trial, 2 on Starter and 5 on Pro. A week costs $5. Starter is $39/mo and Pro is $59/mo.